Adweek's 2026 Creative 100 Changing the Culture Game

The process of creativity has never been faster, its tools never more impressive—and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through—by tapping into our shared humanity.

The Creative 100: Directors

Hamish Hamilton
Done + Dusted

Doing it all: The only director ever to achieve the quadruple feat of filming the Emmys, Grammys, Oscars, and Super Bowl—directing 16 consecutive Halftime Shows—Hamish Hamilton is the eye through which we experience the biggest live cultural moments. He’s been recognized with multiple Bafta and Emmy awards over more than three decades, with a career spanning over 200 major broadcast events from the Victoria’s Secret Fashion Show to the MTV Music Awards.  

Rare vision: It was Hamilton behind the lens for Bad Bunny’s history-making Super Bowl 60 performance, as well as Netflix’s BTS The Comeback Live show, showcasing his skills at translating a stadium event into an intimate story. And he’ll do it again for the first-ever FIFA World Cup Halftime Show this summer.